You may not share this mission. Maybe you feel more strongly for something else. Maybe your creative spirit soars to different music. Maybe you don't know what I'm on about discussing books for this "missing middle." That's okay. Do your thing and do it well. But for nearly 20 years, maybe longer, I've been disappointed by Christianity. I've lived in the
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Christian publishing may be more recognized than ever. But that doesn’t mean anyone knows how to sell to the avowed-unaffiliated, spiritually-interested audience. In fact, there’s strong evidence a big house can’t because more readers are moving “off the grid” every day. Someone said recently that a quiet cultural revolution is underway, especially in publishing—the anti-establishment sentiment seems to be at
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Welcome spiritually-curious readers and writers. If you have questions about the audience of The Shack or wonder about the best ways to reach this nebulous psychographic of readers, you're in the right place. Ready to look at our burning questions from last time? Q: Why are these [spiritually-interested] books without a clear goal or “take-away” so vastly superior
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Congratulations, you've just finished your cross-market book. So how are you going to increase visibility (and all-important sales) to your audience? Will you choose: A. By reading Mick's brilliant blog post here. B. What? Promote? That's the publisher's job. Or C. I figured I'd learn all that once I get a contract. If you answered B or C,
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"Spiritually interested" is the rather obtuse designation Cathy Grossman borrowed for her article in USA Today speaking about the audience of The Shack. The term comes from Wayne Jacobsen, one of the publishers of the book, attempting to define the larger market for Christian books that Christian publishing is not serving. Since one of my stated goals for this website is to bridge
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