It’s a crazy dark day, the kind we get in Portland in the winter where you have to keep the lights on in the house all day because of the thick gray haze blanketing the world. It can get into your skin. So on this rainy day, I’m pondering about musings. And about how most things in life come down
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How do we get past the separatism in today’s book market? How do we invite readers to consider the created beauty of life? Defeating current market restrictions requires books that go to the middle ground, that show and/or talk about God and the world, about Jesus and fallen man. And the middle ground for these books that don’t fit the Jesus-sanitized ABA or the
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Christian publishing may be more recognized than ever. But that doesn’t mean anyone knows how to sell to the avowed-unaffiliated, spiritually-interested audience. In fact, there’s strong evidence a big house can’t because more readers are moving “off the grid” every day. Someone said recently that a quiet cultural revolution is underway, especially in publishing—the anti-establishment sentiment seems to be at
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Welcome spiritually-curious readers and writers. If you have questions about the audience of The Shack or wonder about the best ways to reach this nebulous psychographic of readers, you're in the right place. Ready to look at our burning questions from last time? Q: Why are these [spiritually-interested] books without a clear goal or “take-away” so vastly superior
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Congratulations, you've just finished your cross-market book. So how are you going to increase visibility (and all-important sales) to your audience? Will you choose: A. By reading Mick's brilliant blog post here. B. What? Promote? That's the publisher's job. Or C. I figured I'd learn all that once I get a contract. If you answered B or C,
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