Archive for the 'The Shack' Category

Answering Cross-Market Questions

Welcome spiritually-curious readers and writers. If you have questions about the audience of The Shack or wonder about the best ways to reach this nebulous psychographic of readers, you're in the right place.   Ready to look at our burning questions from last time?   Q: Why are these [spiritually-interested] books without a clear goal or “take-away” so vastly superior
Read more…

Promoting Your Cross-Market Book, Pt 1

Congratulations, you've just finished your cross-market book. So how are you going to increase visibility (and all-important sales) to your audience? Will you choose:   A. By reading Mick's brilliant blog post here. B. What? Promote? That's the publisher's job. Or C. I figured I'd learn all that once I get a contract.   If you answered B or C,
Read more…

Crossing Over: Who Is Your Audience?

In the closing month of 2008, Baylor University’s Institute for Studies of Religion released these findings: 20% of Americans said they have “heard God’s voice” 55% feel they are protected by a guardian angel 23% say they have witnessed a miraculous physical healing In a similar survey in 2005, 67% of Americans were convinced heaven exists. Dick Staub made an
Read more…

Crossing Over: Writing to the “Spiritually Interested”

"Spiritually interested" is the rather obtuse designation Cathy Grossman borrowed for her article in USA Today speaking about the audience of The Shack. The term comes from Wayne Jacobsen, one of the publishers of the book, attempting to define the larger market for Christian books that Christian publishing is not serving. Since one of my stated goals for this website is to bridge
Read more…

Why Is The Shack Still Selling?

Earlier this year (2009), I led a discussion of The Shack and it’s impact on Christian publishing at the Northwest Christian Writers Renewal. Response to that was overwhelmingly positive from the largely Christian group of writers, but as usual, I didn’t get to much of what I was excited to talk about. Most people were far too busy discussing its
Read more…