Welcome spiritually-curious readers and writers. If you have questions about the audience of The Shack or wonder about the best ways to reach this nebulous psychographic of readers, you're in the right place. Ready to look at our burning questions from last time? Q: Why are these [spiritually-interested] books without a clear goal or “take-away” so vastly superior
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Congratulations, you've just finished your cross-market book. So how are you going to increase visibility (and all-important sales) to your audience? Will you choose: A. By reading Mick's brilliant blog post here. B. What? Promote? That's the publisher's job. Or C. I figured I'd learn all that once I get a contract. If you answered B or C,
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In the closing month of 2008, Baylor University’s Institute for Studies of Religion released these findings: 20% of Americans said they have “heard God’s voice” 55% feel they are protected by a guardian angel 23% say they have witnessed a miraculous physical healing In a similar survey in 2005, 67% of Americans were convinced heaven exists. Dick Staub made an
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Demonstrating once again the failure to distinguish between Christian products and Christian books, Christian Retailing reports that former marketing exec for Nelson and Zondervan, Greg Stielstra, foresees a bleak future for the Christian "products industry" (CR): "Brick-and-mortar operations haven't lost all their business, but they've lost the business that will allow them to stay in business, whether they know it or
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In a guest editorial for Christian Retailing, Mark Kuyper, President & CEO of the Evangelical Christian Publishers Association, shares how according to the 2008 American Religious Identification Survey, 76% of Americans identify as Christian (50.9% claim to be Protestant). Another study shows 75% of the population reads books. Two-thirds say they read the Bible and "other religious works." Yet, according to
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