Archive for the 'Marketing' Category

A Better Way to Sell Out

Writing makes me happy. But I have something of a strained relationship with publishing. Being an introvert, I don’t want the spotlight, though being human, I do like being well-regarded. Publishing is legitimizing, but it’s also exposing, which depending on your personality can be invigorating or shall we say unpleasant, as in fly-unzipped-on-laundry-day awkward. So if I’m going to do
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The All-Time Top Reasons to Pursue Big Publishing, Part 1

So this is a quick, rather spurious post full of some rambling thoughts. But this is where my brain is and I'm hoping for some feedback from folks on this. It's an intriguing topic… What are the arguments for pursuing traditional royalty-paying publishing? Some I know of are professional editing, design, & production. And these are usually great b/c corporate
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Are You a PERFECT 3 Author?

This is part 2 in a 6-part series on writing your best book now. With apologies to Thomas Nelson and Joel Osteen. You’ve noticed the perfect 3. It’s holding together your beginning, your complication, and your resolution. It’s in liquid, ice, and steam. It’s the animal, the mineral, and the vegetable. It makes up the trinity, the cord of 3
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This Dangerous Platform

Writers who are honest feel fear about self-promotion. The initial excitement and hope fades into something else, and those fears can blossom into putrid black blooms. (Did you know there's a guy leading seminars on how to make videos go viral who intentionally falls off a stage and posts the videos on YouTube as examples? The quest for fame does
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12 Random-but-Pretty-Good Ideas for Selling Your Book

A lot of what I usually do here falls into the general area of intangibles. Craft. Meditations. Inspirational soap-boxes to pitch my nefarious positivity and that sort of thing. So I figured it’d be nice to apply some practicals to the discussion of spiritual publishing, particularly in the area of author marketing and publicity. And since there’s really no other
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