A lot of what I usually do here falls into the general area of intangibles. Craft. Meditations. Inspirational soap-boxes to pitch my nefarious positivity and that sort of thing. So I figured it’d be nice to apply some practicals to the discussion of spiritual publishing, particularly in the area of author marketing and publicity. And since there’s really no other
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How do we get past the separatism in today’s book market? How do we invite readers to consider the created beauty of life? Defeating current market restrictions requires books that go to the middle ground, that show and/or talk about God and the world, about Jesus and fallen man. And the middle ground for these books that don’t fit the Jesus-sanitized ABA or the
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This week, I've been looking for a new used car. Nothing too fancy. On top of slaving to finish the basement before the darkness of winter saps my energy, my wife has helped me realize that I need new wheels. Now that I'm driving Ellie to school, my 1990 Honda Civic wagon, beauty that she is, doesn't cut it. No airbags, no all-wheel drive, no
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You may not share this mission. Maybe you feel more strongly for something else. Maybe your creative spirit soars to different music. Maybe you don't know what I'm on about discussing books for this "missing middle." That's okay. Do your thing and do it well. But for nearly 20 years, maybe longer, I've been disappointed by Christianity. I've lived in the
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Christian publishing may be more recognized than ever. But that doesn’t mean anyone knows how to sell to the avowed-unaffiliated, spiritually-interested audience. In fact, there’s strong evidence a big house can’t because more readers are moving “off the grid” every day. Someone said recently that a quiet cultural revolution is underway, especially in publishing—the anti-establishment sentiment seems to be at
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