Archive for the books Tag

Crossing Over: Writing to the “Spiritually Interested”

"Spiritually interested" is the rather obtuse designation Cathy Grossman borrowed for her article in USA Today speaking about the audience of The Shack. The term comes from Wayne Jacobsen, one of the publishers of the book, attempting to define the larger market for Christian books that Christian publishing is not serving. Since one of my stated goals for this website is to bridge
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Why Is The Shack Still Selling?

Earlier this year (2009), I led a discussion of The Shack and it’s impact on Christian publishing at the Northwest Christian Writers Renewal. Response to that was overwhelmingly positive from the largely Christian group of writers, but as usual, I didn’t get to much of what I was excited to talk about. Most people were far too busy discussing its
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Give It Up, Grousers!

Disagreements, differences of perspective, verbal sparring. This is what good stories thrive on. So it's no wonder that sometimes in the course of discussing things we're passionate about–like writing books–writers can get a little heated up. I witnessed a couple minor disgreements between writers and editors this week over the definition of quality, and I was reminded of the early
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Christian Products’ Industry Future is “Bleak”

Demonstrating once again the failure to distinguish between Christian products and Christian books, Christian Retailing reports that former marketing exec for Nelson and Zondervan, Greg Stielstra, foresees a bleak future for the Christian "products industry" (CR): "Brick-and-mortar operations haven't lost all their business, but they've lost the business that will allow them to stay in business, whether they know it or
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Free the Christian Book!

In a guest editorial for Christian Retailing, Mark Kuyper, President & CEO of the Evangelical Christian Publishers Association, shares how according to the 2008 American Religious Identification Survey, 76% of Americans identify as Christian (50.9% claim to be Protestant). Another study shows 75% of the population reads books. Two-thirds say they read the Bible and "other religious works." Yet, according to
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