I can’t think of the word. Maybe it doesn’t exist. But I think this is something worth spending some time on: how do we keep the focus on artful writing and not compromise it to make it safe? I think some good examples of people who are doing this is the best way to answer that. There’s also the excellent
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Okay, enough already, right? Jesus didn’t go around bashing things up forever, did he? He made his point quite conclusively with the money-changers and moved on. Let’s get to some of the positive things happening. But just so it doesn’t go unmentioned, CBA CEO and president, Bill Anderson has made his PowerPoint presentation “Revitalizing the Christian Retail Channel—Why it’s Worth
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I made a little visit on the superhighway to the workshop offerings at this year’s CBA International Expo Here were a few of the classes in 2004: “Taking Marketing Seriously: Creating Promotional & Merchandising Schedules Using a Hands-on Approach” “How Christian Retailers Can Leverage eBay to Maximize Revenue and Acquire Customers” “Growing Your Church Ministry Revenue” “Successful Selling in a
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I sometimes hear someone speaking about CBA—the Christian Booksellers Association—as synonymous with the Christian publishing industry. CBA is an independent organization to which Christian bookstores and distributors belong. Its offices are a stone’s throw from my desk (not that I’d actually know that from experience or anything). The Christian publishing industry is a separate entity. They’re that strange amalgam of
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What does the world think of us? Sometimes I wonder. I see a lot of bumper stickers on my way to work. One I really like is: “Jesus goes in the heart, brain falls out the head.” I think that pretty well sums up how we look to the uninitiated. I suppose I could resent that and choose to be
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