[Download here: MSE Book Vision]
It’s great to dream of writing a book, but what your book needs is a vision.
This is the book vision form I use with my clients, similar to what I used as an acquisitions editor at writer conferences. Only this version is better in a number of ways.
Years of work, training and a lifetime of refining your words to be more effective will go into your pages, so I’ve whittled these 10 questions down to the essentials that will ensure it all makes it onto the page.
Answer them carefully and you’ll clearly define how your book improves on what’s already available:
- What is the 30-word summary of the one thing your book is about—the unique, compelling appeal? (Why would anyone read it over other books?)
- What is the specific demographic and psychographic of the book’s audience? (“A 35-to-50-year-old mom with a degree who wants solutions for balancing discipline and love in parenting.”)
- What is your reader’s felt need, i.e. the big problem? Also define the size of the need.
- How will your book meet your readers’ felt need? What is your solution to their problem? Be specific. (Where are they mentally, emotionally and spiritually, and where will they be afterward?)
- What support helps prove your market exists? (stats, research, trends, reports, etc.)
- Survey the competition and compare the content of the significant competition in print. Find at least 3 similar titles and how yours is different.
- Outline your writing experience and annual sales of your previously published works.
- Summarize your education, experience and career background.
- Explain your qualifications to write on this topic and your platform (speaking, ministry, affiliations, churches, groups, endorsers, friends/influencers in the industry, etc.). Provide endorsements and/or a foreword, and share how you will promote.
- In 100 words, share why you wrote this book. What does it mean to you personally?
If pitching to an agent or editor, you would include all of this info along with your table of contents for nonfiction, or a list of characters for fiction, and the first 30 pages.