Archive for the Greg Stielstra Tag

Christian Products’ Industry Future is “Bleak”

Demonstrating once again the failure to distinguish between Christian products and Christian books, Christian Retailing reports that former marketing exec for Nelson and Zondervan, Greg Stielstra, foresees a bleak future for the Christian "products industry" (CR): "Brick-and-mortar operations haven't lost all their business, but they've lost the business that will allow them to stay in business, whether they know it or
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