Some offers are just hard to believe, aren't they?
But here's a confession: I’ve always been something of a skeptic. As a small(er) babbler, I remember seeing the commercial for the Tootsie Roll pop and I determined to prove them wrong. I stuck with that thing until I licked the stick clean. I probably have some undiagnosed OCD, and coupled with a near-religious devotion to Sesame Street and Mr. Rogers during my newly-verbal years, my ability to persevere through difficult tasks that I enjoyed was virtually assured.
Of course, my mom would tell you, I was one headstrong little snot. I stomped my defiant foot into the deep shag carpet more than once. And as corporal punishment was something of a Christian duty in the 70s, I learned to withstand much pain.
At school, I followed my own beat stubbornly, even learning to use my spankings to make my punishers cry. But something stuck. I learned self-discipline. And today I use it every day, to edit, write, and not coincidentally, to help authors edit and write.
Research shows that for those who want to write a book, finishing is the #1 barrier. Estimates put it that over 80% of American adults want to write a book, but it turns out life can get in the way. And I could use competition, the TV-addicted childhood, California slacker thing, or my Gen X label as excuses.
There are plenty of stories for all of us to choose from. But eventually we all need to recognize it's our choice to chose the one most worth fighting for.
Commitment isn’t all we need. But it's like, 9/10s. It may be true that obsessing gets you nothing but ulcers, but devotion is the main defense against the enemy of all great books, this enticing fruit of distraction. Greedy salesmen and barking self-publishers purport to want to help you, but do they care how good your book is? What's in it for them to help you not just publish, but sell well? The vision you initially had for your book when you imagined it finished, is that what you have? Or are you in danger of straying from your path? Opportunists have sprouted up everywhere, even in Christian corners, to prey on your flagging devotion. And they're very convincing.
"Congratulations! You finished writing! Now it's time to publish! Trust us, we're professionals."
Maybe you've noticed the decline in book quality. Or typos. Or simply what Stephen King calls "fast-food books" that bypass anything nourishing and go straight to the bowels. I think they're going straight to authors' heads, making their brains fat and slow, convincing them they can publish bestsellers as quickly and easily as, well, passing some fast food.
My theory, and it's just a theory, is that the major problem is undisciplined authors. They may not tell the lies, but they give them power by believing them. And they sell out their vision before a better book is given a chance to be born. Either too distracted, untrained, or afriad of never reaching the shelves, the majority miss their chance of connecting and selling well.
A glut of entitled sell-outs is dragging down the art and literature of publishing.
And why? Because they believe the hype. A brainless machine can publish your book. The real value is in the wisdom to know what's required to publish a best-seller. Are best-selling books always great books? No. And no one can predict success. But there are common characteristics in the authors who write well and sell well. The easiest way to make money in publishing is in selling false hope. And it costs far less to give people what they want than to commit to high quality work (what they really want, trust me).
If you've got a different kind of story, maybe it needs to be published as a great book. Maybe you are one who should choose a better way.
Look at how best-selling authors do it. My newsflash for you after having worked with many successful authors over the past decade is that the good ones committed to the idea that valuable work costs much. They sacrificed for it. They sought out professionals to ensure the highest quality and before they published, they decided they really, really wanted to learn to write and edit well. They learned to tell a story. Armed with this, they managed to wait, to learn to edit, to research the market and others' books, and put themselves through the paces to pull together a refined vision, instead of selling it for scrap.
Choosing a different story than the self-publishers' hype is a new first step to becoming a great author. And only those with the determination to finish well will ever sell a great book.
Stay tuned…part 2 tomorrow.
(Oh, and in case you're wondering how many licks it really takes, I'll tell you over in the forum at the new site…)