I can’t make this stuff up, folks. Just read this from my inbox. Maybe you saw it too.
INDUSTRY NEWS [From Christian Retailing]
“Tomorrow, 06-06-06, marks release of ‘The Rapture’
In one of the year’s biggest marketing tactics, tomorrow, June 6—or 06-06-06—a slew of products both Christian and secular will release. [Among them,] Tyndale House Publishers will release the third and final prequel to its best-selling “Left Behind” series, The Rapture, by Tim LaHaye and Jerry B. Jenkins.
LaHaye and Jenkins also have partnered with a Christian bookstore to sell the “Left Behind” books’ softcover versions for $6.66.”
“[Oh, and by the way, in case you’re from Mars and don’t know] The number 666 is considered by some as the Mark of the Beast in the Book of Revelation.”
Now does that strike anyone else as just a wee bit flagrant? I’m not going to call for a boycott, or even anything more than this blog equivalent of an exasperated sigh at the marketing monkeys who put this one together–and not just because I’m jealous I didn’t have any part in it. No really. I’m completely disgusted and demand to know how many Satanists at Tyndale are jumping up and down for joy at this.
In other news, belated congrats to industry indie Howard Publishing and Denise Hunter for the ForeWord gold award for excellence in fiction to Saving Grace.
So, not all bad news on Devil’s Day.